Answers to Your Questions About My Special Program

Answers to Your Questions
By Frank J Casella, Photographer

Since I have introduced my discount program, some of you have asked similar questions. Here are the top four that I answer:

1) Why offer discounts?
My life mission is to share hope and God's Love in the World. Art is in the eye of the beholder. People have told me how they, in their mind, hold onto my pictures, but can't always afford to own it. Others can afford my works and, in an online marketplace, a discount better helps them to make the decision to buy it. My ultimate goal is not what price you pay, but what it is about my work that makes it priceless to you. In other words, when someone offers me a bundle of money for one of my pictures, I'm not silly and accept it (and donate most of it back into the economy).

"The only thing we take with us when we die, is what we have given away" - Francis Cardinal George


2) Is this not a race to the bottom?
Well you would think that by offering discounts turns Art into a commodity. Short of the long, business in the digital world has disrupted and transformed how we buy and sell Art. Art galleries have always been limited on what they can offer. A photographer, unlike a painter, can produce images at rapid speed, and the printing process likewise can produce it. The online gallery, like Fine Art America / Pixels, are like the Ford assembly line of the modern day. In other words, Art is like cars, when Henry Ford was able to mass produce his cars and with many of the popular features of his competitor, he was able to lower his prices compared to the others. Today with cars this is taken for granted. However, Art websites other than Fine Art America (FAA) have fixed bottom floor pricing for all artists, and this is why the free market system for independent artists on FAA works for everyone. Again, business in the digital world has disrupted and transformed how we buy and sell Art.


3) Why do you provide discount codes so we can pick the artwork?
Each week I feature an artistic photograph, then I will Email this new selection to my mailing list - subscribe to the Email list - and then you look in the Email when you get it for the special subscriber discount code. When available I will also provide free shipping provided by FAA/Pixels especially during the Christmas shopping season. The intent of this is done in a predictable way so the people who can most use the discounts and need to budget for the purchase, because I don't want them to go into credit card debt with a surprise offer. Such as how Zig Ziglar says: “Every sale has five basic obstacles: no need, no money, no hurry, no desire, and no trust.” and that “People don’t buy for logical reasons. They buy for emotional reasons".


4) Where can I find you on social media?
More often than not, the best you can do is to subscribe to my mailing list. Plus, if you have an account on my official website you'll see my stuff in your activity feed there. Because it takes a lot of deep work to create inspiring Art, my philosophy has become that social media is a tool for when something is working, not a tactic that causes it to work. Thus, so many people who are moved by my photographs and articles share it on social media. This has taken years to develop and I am most grateful ... many hands make work light.

View the Feature This Week by Frank J Casella



God give you peace,
Frank J Casella

Frank J Casella Photographs


'Pictures That Share Hope and God's Love in the World'



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